About Us

The market

Most Australian and New Zealand packaged goods companies have failed in China, falling into the allure of the ‘money mirage’: lacking the patience to grow scale and equity, entering China with extensive up-front distribution agreements or opening an online store with one of the large local online platforms. In our experience, these are expensive to build and even more so to maintain against limited revenue from an unknown brand in China that sits on a platform with every other leading global brand. Even more heroically, companies often invest hundreds of thousands of dollars in developing a China team, opening a local office, developing new export processes and building additional production capacity assuming the scale and upward mobility of the Chinese consumer will mean inevitable success.

 

 

 

Company Background

Our company firstly started in 2013 in Sydney Australia (formerly known as Vitamore Pty Ltd), and we partner with Chinese background corporation for fundraising and form Vitamore Trading Pty Ltd in 2016. We have successfully established 15 shops across China, located in Beijing, Shanghai, Fuzhou, Chengdu, Changsha, Ningbo, Wenzhou. We are still expanding and expect to reach more than 30 stores across China mainland before 2021.